About

Living with a chronic illness means overcoming challenges every day, both physically and emotionally. Tasks others take for granted—like getting out of bed or going to work—can feel like mountains to climb. The unpredictable symptoms—pain, fatigue, brain fog—make life difficult to plan. Yet, those who live with chronic illness, including the many forms of arthritis, discover a powerful strength, adapting and finding ways to keep moving forward.

While the journey can feel isolating at times, it also fosters resilience and inner growth. It’s not always easy explaining an invisible disability, especially when others can’t see the struggles beneath the surface. But every small victory, whether it's making it through a tough day or simply showing up for yourself, builds that strength.

At our core, we celebrate that strength. Our products inspire and empower others to face each day with determination. When you shop the Pedal Forward., you’re not just buying branded goods—you’re making a statement of resilience. And with every purchase, a portion of the proceeds support events and individuals raising awareness for the millions who suffer from invisible illnesses like the over 100 forms of arthritis. 

Wear strength on your sleeve, and help others move the pedal forward.

the Pedal Forward. was inspired by the life-changing experience of the 2024 California Coast Classic.